Tag Archives: fashion culture

Vlisco’s New Traditions Ad Campaign Celebrating The Aso Ebi

New Traditions Vlisco Aso Ebi Style Temple Benin

Vlisco, the Netherlands based producer of wax prints popular across west Africa, last week released a new ad campaign. The campaign for its most recent collection of fabrics, “New Traditions”, featured a video which the company said was done to pay homage to the tradition of aso ebi. Aso ebi is a yoruba word that […]