Tag Archives: african fabrics

IMO TV, News, Style

Watch Feature on Adire Lounge

Posted on by IMO Team
12
Feb

Nigerian brand, Adire Lounge, a brand on our platform was recently featured in a special edition on fashion. In the piece by NdaniTV, the company discusses it use of traditional hand dye methods in the fabrics used for its garments. Watch the piece below to learn about the brand and how it achieves its designs. […]

Continue reading →
News, Style

Vlisco’s New Traditions Ad Campaign Celebrating The Aso Ebi

Posted on by IMO Team
New Traditions Vlisco Aso Ebi Style Temple Benin
03
Aug

Vlisco, the Netherlands based producer of wax prints popular across west Africa, last week released a new ad campaign. The campaign for its most recent collection of fabrics, “New Traditions”, featured a video which the company said was done to pay homage to the tradition of aso ebi. Aso ebi is a yoruba word that […]

Continue reading →