Vlisco, the Netherlands based producer of wax prints popular across west Africa, last week released a new ad campaign. The campaign for its most recent collection of fabrics, “New Traditions”, featured a video which the company said was done to pay homage to the tradition of aso ebi. Aso ebi is a yoruba word that […]
Author Archives: IMO Team
Who are the forces behind the African fashion brands we retail? What are their stories and how did they end up as fashion brand owners? In this series we delve deep with these creative minds to offer a glimpse into their lives. Meet Seyitan- the face behind kimono brand, Abebibytan. Seyitan is a multi-hyphenate: producer- […]
Fashion From Met Gala Over The Years With the Met Gala set to kick off today, we are reviewing some of the most popular looks from previous years. Which star has consistently presented the best looks? Which outfit is your favorite across the years? Take a look at the images below and let us know. Beyonce […]
We caught up with journalist, Adeola Fayehun, hosting her for a photoshoot and interview. Adeola is the creator and presenter of a digital news show focused on the African continent. The show, Keeping It Real With Adeola, presents analysis on events and occurrences in Africa in a tongue-in-cheek and humorous manner. We chose to interview […]
2018 marked the 90th year of celebration of the Oscars. This year’s show, which lasted over two and a half hours, was hosted by Jimmy Kimmel who revealed that the first edition of the Oscars had lasted a total of 15 minutes. In its 90th iteration, the Oscars this year held some memorable and milestone […]
Isi agu is a style used by the Igbo people of Nigeria for formal events. It is equivalent to the western tux or suit in its level of formalness. Usually reserved for (male) chiefs in the Igbo community, it is more widely used now across Igbo culture. The word itself is translated […]
The Redress Design Award is coming to Africa for the first time in 2018. The competition, dedicated to sustainable fashion, is allowing applicants from the Africa region for the first time this year. “2018 is the first truly global cycle of the competition and we’re excited to have already received our first ever entries from Africa– a continent that is bursting with creativity, colour and resourcefulness,” said Redress Executive Director, Anneleise Smillie. The competition, formerly […]
Tailors and (some designers) on the continent often get a bad rep. Complaints made about this group that is responsible for locally made fashion items available in African markets typically revolve around the the quality of their finished work and the on-time delivery of their work. Nigerian Tailors have a way Abeg ? pic.twitter.com/WBMZUrf1om — […]
Michelle Obama’s official portrait was released yesterday. For the work, Michelle Obama selected artist Amy Sherald. With her selection and the unveil of the portrait yesterday, Amy Sherald has been thrown into the public eye and has overnight become a household name. Here we present some of her previous work. The common thread across her work, […]
Royal Hibiscus Hotel, the latest release from EbonyLife’s vault of movies, held its Lagos premiere on February 4th. Zainab Balogun, who has stared in a number of other EbonyLife films, plays the lead actress in the movie. Leading man is former Mr. Nigeria, Kenneth Okolie. The romantic comedy, being released in time for Valentine’s Day, […]