Introducing IMO TV…Innocencia de Florence by Amarelis Atelier The making of a collections’s look book- “Innocencia de Florence” by Amarelis Atelier. We go behind the scenes of the making of the look book for the collection. Let us know your thoughts after watching. Enjoy!
Introducing IMO TV… We are curating the best of video content from across Africa for you spanning across fashion, culture, and history. Watch here the making of glass beads in Niger State, Nigeria. Let us know your thoughts after watching. Enjoy!
While wearing her favorite African designers, one of whom is Tsemaye Binite, Danai Gurira, who has made a name for herself as of late in both the film and theater industries, discusses her upbringing and the motivation behind her work. She does not consider herself a minority she says as she sees people […]
Lupita Nyongo’s hair style for the MET Gala seems to have caused quite the stir. After Vogue compared her hair style to a style worn by Audrey Hepburn, Lupita make sure to go on social media to clarify that her inspiration for the hairstyle was not Hepburn but African women who have traditionally worn similar […]
Have you seen the promo video for this new series “African Booty Scratcher.” The team is currently raising money on Kickstarter to fund the project. The brief description of the project and series on Kickstarter states while the main objective of the show is provide comedy, the ultimate goal is to allow people […]
Why the “AfricanBootyScratcher” Campaign? The term African Booty Scratcher is offensive to many. It is not a pretty term. Especially in the world of fashion- much accustomed to aesthetics and creating appeal. Even more in the African context where tradition and the desire to not offend are of utmost importance. The term is crude. […]
Amaka Osakwe is never one to shy away from difficult subject matter, preferring instead to spin it into the rich, multilayered collections that have earned her a cultish fan base, and a place in the wardrobe of FLOTUS. For Fall, the designer posed the question: What does it mean to be a black woman? “[The collection] is quite […]
Best Items on The Site This Week Looking for the best items from our product selection to purchase this week. Well, you are in luck. We’ve curated a special list of items we think you should look to purchase and have in your closet. Our designs are unique and hard to find anywhere else […]
In this video from PBS News Hour, Danai Gurira, the Zimbabwean playwright behind Ecliped, a play telling the stories of 4 African women which features Lupita Nyong’o and is currently showing on Broadway, speaks of her motivation for writing the play.
What did Nigeria look like in recent decades past? This article pulled from TravelStart.com.ng gives a glimpse of what life was like for the generations in Nigeria directly before and after independence. Nigeria has grown to be Africa’s largest economy; the country has transformed from an unpretentious mishmash to a soaring capital in less than a […]