Why IMO Is The Better Option
Get What You Want
You, the customer, are in control and you get exactly what you want. No more cookie cutter or off the rack clothing that does not always fit. Get the fit you want and discover unique, one of a kind pieces that are sure to turn heads. Dictate your style.
Good for the Environment
Fashion is one of the biggest sources of environmental pollution. Items not sold each season end up discarded in landfills across the world. With made to order production, there is no risk of over production and we minimize waste to landfills.
Independent Designers Thrive
With limited access to capital, producing in small quantities and upon requests allow designers to keep businesses running. Every piece bought is an investment into a brand that allows them to stay competitive with larger global brands.
Recommendations From Our Team
IMO Favorites
sustainability + culture + community
At It’s Made To Order (IMO) our commitment is to weave culture and history into what we do. We want to bring you content that connects with you, helps you discover the link between African culture and clothing, and allows us to build community in a new way.
Do Fashion Differently With Us
It’s Made To Order (IMO) is changing the way we do fashion. On IMO, you can find the styles you want and customize them for you – the African way. By producing in small quantities and only when an order is placed, we are able to customize items for you and avoid the waste caused by overproduction in fashion. We invite you to discover styles from independent brands and make them your own – all while helping to reduce the waste caused by fashion.
Keep Up With New Brands Added To Site
Discover New Brands
New In
Dresses
Dresses
Dresses
Dresses
Dresses
Dresses
Maxivive
Maxivive
Dresses
Gifts
Dresses
Join the IMO Club
About IMO
A new way to shop, inspired by Africa. Customize styles for you, do better for the environment and help designers thrive!
Follow IMO on Social
Copyright 2021 © It’s Made To Order